This is a 'Yes Men' prank, the dude doesn't work for DOW :D The company's stock lost 3 billion dollars when people thought they were going to do the right thing. It went right back up when stockholders learned that DOW wasn't going to pay a cent. Bit of a hit for capitalism if you ask me - nice on paper, not so cool in practice.
more info here: http://www.poptech.org/popcasts/?viewcastid=254
2 comments:
Heh.
:( indeed.
It is nice to see Yes Men infiltrate the media to stir things up though.
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